Glorious Research Team
Provide market research services: data collection, processing and analysis
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Services
Providing Everything You Need
Quantitative Data Collection
Online-Web
Face-To-Face
Phnoe
Central Location Intercept
Poll
Qualitative Data Collection
Online Forums
Online Communities
Web Survey -> Chat
Focus Groups
Dept Interviews (IDIs)
Data Tabulation
Data Analysis
Data from a wide variety of sources can be integrated, massage, manipulated and analyzed.
Services Include :
Summary of Key Variable Data
Summary by Geographic Area
Summary by Population Groups
Data can be presented as counts, percentages, rates
Data Cleaning
Data Tabulation and Analysis
Reports and Pivot Tables
Data Entry
Verbatim Coding
Data Reformatting
Database Management
Data Conversion
SWOT Analysis
A SWOT analysis can be used as part of business planning, market analysis, project management, organizational change, individual development (such as a career change or evaluation), or any situation requiring strategic planning to reach an objective. It is sometimes done in combination with a PEST analysis, which looks at the broader political, economic, social and technological factors, and provides a macro-environmental view. This broader external analysis may be relevant depending on the size of the business and type or scope of project under consideration, but a simple SWOT analysis can be helpful for any size of business. And since the analysis considers both internal and external factors, it’s an opportunity for businesses to take an honest look at what they can handle and which strategies or operations need to change.
Perceptual map Analysis
A perceptual map is a visual representation of customers’ or potential customers’ perceptions. Perceptual maps are used to assess organizations, brands, products, ideas, goods, or services.
Perceptual mapping is a powerful diagrammatic technique. To create a perceptual map, you must first draw two or more axes. The axes display your company’s product, brand, or service relative to your competition. Many marketers and product managers choose to use different size circles to represent sales volume or market share of competing products, though this is optional. You can then ask participants to rank competing products relative to each other along these axes. The resulting map gives you insight into how customers feel about competing products in a given market.
Stakeholder Analysis
A stakeholder is a party that has an interest in a company and can either affect or be affected by the business. The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers.
Stakeholders can be internal or external to an organization. Internal stakeholders are people whose interest in a company comes through a direct relationship, such as employment, ownership, or investment.
Stakeholder analysis (in conflict resolution, business administration, environmental health sciences decision making, Industrial ecology, and project management) is the process of assessing a system and potential changes to it as they relate to relevant and interested parties (stakeholders). This information is used to assess how the interests of those stakeholders should be addressed in a project plan, policy, program, or other action. Stakeholder analysis is a key part of stakeholder management. A stakeholder analysis of an issue consists of weighing and balancing all of the competing demands on a firm by each of those who have a claim on it, in order to arrive at the firm's obligation in a particular case. A stakeholder analysis does not preclude the interests of the stakeholders overriding the interests of the other stakeholders affected, but it ensures that all affected will be considered.
Competitor Analysis
Competitive analysis is one tool marketers use to better understand how to formulate the right strategy. It is important to perform competitive analyses on a regular basis because the market landscape can shift quickly as competitors raise funding, shift priorities, or develop new features. You will want to know when these changes happen so you can adjust your marketing tactics accordingly.
Market Segment Analysis
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments
Conjoint Analysis
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to survey respondents and by analyzing how they make choices among these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs.
Concept Testing
Concept testing is the process of testing new or hypothetical products or services before they are launched. The testing is intended to screen a number of concepts to identify the strongest ones for progression, to improve/refine the base product or service proposition, and/or to forecast their likely success.
Purpose of the study
Concept testing is mainly used for go/no-go decision for a new product. This decision itself may have several aspects. Below are some examples of situations in which this study finds its usage:
Reaching out to a new market segment
Ranking and selecting the best potential product concepts, brand name, packaging, logo, etc
Determining the optimal pricing point for new products
Testing customers’ trial experiences to see if product or communications adjustments should be made.
Benchmarking
Forecasting demand
